Autoren

Adam Rendle

Partner

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Simon Jupp

Senior Counsel

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Louise Popple

Senior Counsel – Knowledge

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Oz Watson

Senior Associate

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Autoren

Adam Rendle

Partner

Read More

Simon Jupp

Senior Counsel

Read More

Louise Popple

Senior Counsel – Knowledge

Read More

Oz Watson

Senior Associate

Read More

4. Oktober 2022

Advertising quarterly - Q3 – 5 von 5 Insights

Q3: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions from the past quarter. We consider how many complaints were upheld, what grounds were successful, which sectors and media types received the most complaints, who tends to complain, and more - all in easy-to-read visual form.

Overview (for the period: 1 June - 24 August 2022)

  • No. of rulings: 87
  • No. of complaints informally resolved: 114
  • No. of complaints upheld:
    • Upheld in full: 74
    • Partially upheld: 2
    • Not upheld: 11

Sector

chart

Issue

chart

Media type

chart

Number of complaints

  • No. of complaints overall: 406
  • Average no. of complaints per ruling4.7
  • No. of consumer complaints (approx): 374
  • Majority of complaints came from 4 rulings:
    • Tesco ruling 8 June: 171
    • Vegan Friendly ruling 8 June: 63
    • Served Drinks ruling 6 July 2022: 21
    • Samsung ruling 20 July 2022: 27

Type of complainant

chart

  • Number of consumer complaints (approx): 374

CAP Code rules most cited

  • Rule 3.1 (misleading): 40
  • Rule 3.7: (substantiation): 28
  • Rule 2.1: (obviously identifiable): 11
  • Rule 2.3: (commercial intent): 10
  • Rule 3.3: (omission): 10

BCAP Code rules most cited

  • Rule 3.1 (misleading): 12
  • Rule 3.9: (substantiation): 7
  • Rule 1.2: (responsibility): 6
  • Rule 2.3 (responsibility): 6
  • Rule 3.3 (commercial intent): 6
  • Rule 4.1 (harm): 6

You can also read our related article on the top ten ASA rulings for Q3 here.

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In dieser Serie

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Q3: top 10 ASA rulings

6. October 2022

von mehreren Autoren

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Beginner's Guide to the use of third party IP in advertising in the UK

4. October 2022

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Marken & Werbung

Q3: a visual guide to ASA rulings

4. October 2022

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