Autor

Simon Jupp

Senior Counsel

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Autor

Simon Jupp

Senior Counsel

Read More

28. März 2023

Advertising quarterly - Q1 2023 – 4 von 5 Insights

Q1: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions for the quarter.

The festive period is likely to have had some impact on the results, with the ASA office closure accounting for a lower number of rulings (65 rulings compared with 81 in the previous quarter) and increased advertising accounting for a greater number of complaints (266 complaints compared with 158 in the previous quarter). 88% of rulings were upheld (compared with 90% for Q4 2022) and the average number of days between publication of the advert and decision was 174 (compared with 195 for Q4 2022). Again, over half of all complaints emanated from consumers and the vast majority related to internet and social media adverts. Financial products/services and children/vulnerable were commonly cited issues.

Headlines (for the period 23 November 2022 to 15 February 2023)

  • No. of rulings: 65*
  • No. of complaints: 266
  • Average no. of complaints per ruling: 4.09

Most complained about:

    • DeadHappy Ltd t/a DeadHappy ruling (15 February 2023): 115 complaints
    • Gorillas Technologies UK Ltd t/a Gorillas ruling (15 February 2023): 25 complaints
    • Vodafone Ltd ruling (23 November 2022): 18 complaints
    • Rated People Ltd t/a RatedPeople.com ruling (14 December 2022): 11 complaints
    • My Perfect Cosmetics Company Ltd ruling (14 December 2022): 10 complaints

Average no. days between publication of ad and decision: 174

*An additional 155 complaints were informally resolved but, as details are not published, these are not included in any of our figures.

Outcome of rulings

 

Type of complainant

 

 

Topic

 

Issue

   

Media type

In dieser Serie

Marken & Werbung

A beginner's guide to digital advertising

28. March 2023

von Megan Lukins

Marken & Werbung

Q1: key ASA rulings

28. March 2023

von Oz Watson

Marken & Werbung

Q1: a visual guide to ASA rulings

28. March 2023

von Simon Jupp

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