Elena is an associate in our Technology, IP and Information team admitted as a barrister and solicitor in New Zealand, specialising in all aspects of brand protection. She advises on contentious and non-contentious trade mark matters such as clearance, prosecution and enforcement.

Elena acts for some of the world's leading brands particularly within the telecommunications, entertainment and FMCG industries. She has experience in managing international trade mark portfolios, advising on trade mark infringement and customs enforcement of IP rights.

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Latest news & insights

Brands & advertising

Brands Update: Quick read

16 May 2024
In-depth analysis

by Louise Popple and Elena Glengarry

Click here to find out more
Brands & advertising

New EU law could limit distinctive packaging

Louise Popple, Elena Glengarry and Roland Mallinson look at the potential impact of the EU's proposed packaging legislation on 3D shape trade mark rights.

1 February 2024
In-depth analysis

by multiple authors

Click here to find out more
Commercial & consumer contracts

European Franchise Newsletter n35

9 November 2023
In-depth analysis

by multiple authors

Click here to find out more
Brands & advertising

Deceptive trade marks: a quick guide

26 September 2023
In-depth analysis

by Elena Glengarry and Louise Popple

Click here to find out more

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