Auteurs

Adam Rendle

Associé

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Simon Jupp

Senior counsel

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Louise Popple

Senior Counsel – Knowledge

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Oz Watson

Collaborateur senior

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Auteurs

Adam Rendle

Associé

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Simon Jupp

Senior counsel

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Louise Popple

Senior Counsel – Knowledge

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Oz Watson

Collaborateur senior

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4 octobre 2022

Advertising quarterly - Q3 – 5 de 5 Publications

Q3: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions from the past quarter. We consider how many complaints were upheld, what grounds were successful, which sectors and media types received the most complaints, who tends to complain, and more - all in easy-to-read visual form.

Overview (for the period: 1 June - 24 August 2022)

  • No. of rulings: 87
  • No. of complaints informally resolved: 114
  • No. of complaints upheld:
    • Upheld in full: 74
    • Partially upheld: 2
    • Not upheld: 11

Sector

chart

Issue

chart

Media type

chart

Number of complaints

  • No. of complaints overall: 406
  • Average no. of complaints per ruling4.7
  • No. of consumer complaints (approx): 374
  • Majority of complaints came from 4 rulings:
    • Tesco ruling 8 June: 171
    • Vegan Friendly ruling 8 June: 63
    • Served Drinks ruling 6 July 2022: 21
    • Samsung ruling 20 July 2022: 27

Type of complainant

chart

  • Number of consumer complaints (approx): 374

CAP Code rules most cited

  • Rule 3.1 (misleading): 40
  • Rule 3.7: (substantiation): 28
  • Rule 2.1: (obviously identifiable): 11
  • Rule 2.3: (commercial intent): 10
  • Rule 3.3: (omission): 10

BCAP Code rules most cited

  • Rule 3.1 (misleading): 12
  • Rule 3.9: (substantiation): 7
  • Rule 1.2: (responsibility): 6
  • Rule 2.3 (responsibility): 6
  • Rule 3.3 (commercial intent): 6
  • Rule 4.1 (harm): 6

You can also read our related article on the top ten ASA rulings for Q3 here.

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Dans cette série

Droit des marques et publicité

Parodies and advertising: avoiding copyright infringement

6 October 2022

par Adam Rendle

Droit des marques et publicité

What else? A round-up of key advertising-related developments

4 October 2022

par Simon Jupp

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Q3: top 10 ASA rulings

6 October 2022

par plusieurs auteurs

Droit des marques et publicité

Beginner's Guide to the use of third party IP in advertising in the UK

4 October 2022

par plusieurs auteurs

Droit des marques et publicité

Q3: a visual guide to ASA rulings

4 October 2022

par plusieurs auteurs

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