作者

Adam Rendle

合伙人

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Simon Jupp

高级法律顾问

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Louise Popple

Senior Counsel – Knowledge

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Oz Watson

高级律师

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作者

Adam Rendle

合伙人

Read More

Simon Jupp

高级法律顾问

Read More

Louise Popple

Senior Counsel – Knowledge

Read More

Oz Watson

高级律师

Read More

2022年10月4日

Advertising quarterly - Q3 – 5 / 5 观点

Q3: a visual guide to ASA rulings

Have a look at our latest advertising infographics summarising key aspects of ASA decisions from the past quarter. We consider how many complaints were upheld, what grounds were successful, which sectors and media types received the most complaints, who tends to complain, and more - all in easy-to-read visual form.

Overview (for the period: 1 June - 24 August 2022)

  • No. of rulings: 87
  • No. of complaints informally resolved: 114
  • No. of complaints upheld:
    • Upheld in full: 74
    • Partially upheld: 2
    • Not upheld: 11

Sector

chart

Issue

chart

Media type

chart

Number of complaints

  • No. of complaints overall: 406
  • Average no. of complaints per ruling4.7
  • No. of consumer complaints (approx): 374
  • Majority of complaints came from 4 rulings:
    • Tesco ruling 8 June: 171
    • Vegan Friendly ruling 8 June: 63
    • Served Drinks ruling 6 July 2022: 21
    • Samsung ruling 20 July 2022: 27

Type of complainant

chart

  • Number of consumer complaints (approx): 374

CAP Code rules most cited

  • Rule 3.1 (misleading): 40
  • Rule 3.7: (substantiation): 28
  • Rule 2.1: (obviously identifiable): 11
  • Rule 2.3: (commercial intent): 10
  • Rule 3.3: (omission): 10

BCAP Code rules most cited

  • Rule 3.1 (misleading): 12
  • Rule 3.9: (substantiation): 7
  • Rule 1.2: (responsibility): 6
  • Rule 2.3 (responsibility): 6
  • Rule 3.3 (commercial intent): 6
  • Rule 4.1 (harm): 6

You can also read our related article on the top ten ASA rulings for Q3 here.

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本系列内容

品牌与广告业

Parodies and advertising: avoiding copyright infringement

2022年10月6日

作者 Adam Rendle

品牌与广告业

Q3: top 10 ASA rulings

2022年10月6日

作者 作者

品牌与广告业

Beginner's Guide to the use of third party IP in advertising in the UK

2022年10月4日

作者 作者

品牌与广告业

Q3: a visual guide to ASA rulings

2022年10月4日

作者 作者

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